Oh, hi. I'm Gretchen Kalwinski, a Los Angeles-based brand strategist, writer, and passionate creative who's so into storytelling that I went and earned a Masters in it.
I've done everything from edit an entertainment and culture magazine, write copy for Fortune 100 companies, and co-found a literary blog. This hybrid background of marketing and publishing experience gave me a great foundation for helping organizations find their most authentic narrative.
Outside of work, I’m a dog-lover, natural health-and-beauty junkie, vintage market devotee, and amateur aromatherapist.
I’ve produced all kinds of digital and print collateral (ads, site and email copy, articles, videos). Recent clients are Mozilla, Blue State Digital and Walgreens; past roles include Product Copywriter at Crate & Barrel, Editor at Time Out Chicago, and writer for Salesforce, Lonely Planet, and Orbitz.