Hi! I'm Gretchen Kalwinski, a Los Angeles-based writer, editor, and crafter of content.
My background is in editorial; I've worked as an arts and culture editor at Time Out Chicago, participated in Chicago's literary community as an editor/writer, and co-founded a literary blog. More recently, I've worked as a corporate copywriter and content strategist for brands like Crate & Barrel and Blue State Digital, written copy for Fortune 100 companies like TransUnion, and dabbled in UX at Mozilla and Walgreens. This hybrid background of marketing and publishing experience gave me a great foundation for helping organizations find their most authentic narrative.
Outside of work, I’m a dog-lover, natural health-and-beauty junkie, vintage market devotee, and amateur aromatherapist.