Oh, hi. I'm Gretchen Kalwinski, a Los Angeles-based brand strategist, writer, and passionate creative who's so into storytelling that I went ahead and earned a Masters in it.
I've done everything from edit an entertainment and culture magazine, write for Fortune 100 companies, and co-found a literary blog. This somewhat bizarre hybrid of marketing and publishing experience gave me a great foundation for helping organizations find their authentic narrative.
Outside of work, I’m a dog-lover, natural health-and-beauty junkie, vintage market devotee, and amateur aromatherapist.
I’ve produced all kinds of digital and print collateral (ads, site and email copy, articles, videos, and advertorials). Recent clients are Blue State Digital and Walgreens; past roles include Product Copywriter at Crate & Barrel, Editor at Time Out Chicago, and writer for Salesforce, Lonely Planet, and Orbitz.