Copy/Content

To tell the right story, you need the right words. 
Whether you want to promote an organization or product–or just produce content that keeps readers returning, I can help with your writing needs. I grew up with my nose in a book and earned a Masters in creative writing, so I always ask: "What's the story?" when creating client narratives. My experience with lifestyle, nonprofit, and B2B sectors has given me skills that make writing projects shine. Clients range from Lonely Planetgravitytank, National Domestic Workers AllianceVosges Haut Chocolat, PayPal, TransUnion, American Library AssociationCrate & Barrel and Orbitz.

* Scroll down for select projects, or email me for copy samples tailored to your needs. * For proprietary purposes, some of my work is not able to be displayed online. Please contact me directly for more information.

  • gravitytank/Salesforce (Marketing Writing)

    Worked closely with the gravitytank strategy/design team to help Fortune 100 clients determine platforms and marketing copy for new cleaning and supplement products. Work included writing value propositions and generating proposed product names, along with marketing copy. During consumer labs and client presentations, I also assisted with rewriting and creative conception. Client signed off on, and began utilizing proposed product names/language. (Spring/summer 2016.)
  • VirtualExpo (B2B Lead-Gen Emails & Landing Pages)

    Write emails and landing pages for B2B lead-generation agency VirtualExpo. Industries covered include; medical, technical, and agricultural.
  • Crate & Barrel (E-Commerce; Product Copy)

    Contributing writer on large Crate & Barrel e-commerce project. The creative team took shopping furniture shopping analytics and applied findings to create enhanced site with video/photos and new copy. Result? Web sales conversion increased by 44% in the next quarter.

    "Davis is designed to sit big in small spaces. Upright, yet comfortable, this versatile armchair is right at home in family rooms as well as casual living rooms. Davis always appears ready for company, with slim track arms, self-welt tailoring and a high-performance fabric milled to withstand active family life with pets and kids."

    View the clip.
  • You Are Beautiful (Marketing Communications)

    Conducted communications audit with client (founder of You Are Beautiful), and used new language and phrasing from that discovery process to rewrite “Bio/About” materials for the organization. The founder was excited about the new language around “hope” in the revised copy—and plans on using it for future communications collateral.

    "You Are Beautiful began in 2002 as a sticker spreading a hopeful message through public art. Our goal? To be a positive force and transmit a simple idea: Everyone deserves to feel good."

    View the pdf.
  • Vosges Haut Chocolat (Catalog/Product Copy)

    Developed concept and wrote expository catalog copy for Vosges Chocolat's 2006 Valentine's Day promotion, "A Book of Chocolate Love Spells."

    "A creative people who live outside modern rules of ownership and property, the world is their home to wander ... Because gypsy lore is shrouded in secrecy, popular culture tends to either romanticize or demonize them, focusing on their mystical powers."

    View the clip.
  • Windy City Wellness (Brochure Copy)

    Wrote brochure and web copy for Windy City Wellness, an integrative health office offering acupuncture, massage, and chiropractic care.

    This is my go-to wellness spot in Chicago; I visit them at least quarterly to get a massage/chiropractic/acupuncture tune-up.

    View the pdf.
  • Real Estate Website (Copywriting)

    Rewrote high-end real estate site Optima Center to be more customer-centric, dynamic, and SEO-friendly.

    "Our residences are appointed with graceful, refined accents that let nature in and inspire you to live well. To compliment our luxurious homes, our state-of-the-art building amenities (including an indoor pool, spa, fitness center, sky garden terrace, and residents’ lounge) combine perfectly to fill our resident’s everyday life with sensory pleasures."

    View the clip.
  • Poco Dolce Chocolates (Content Audit)

    Conducted content audit for chocolatier Poco Dolce Chocolates.

    Evaluated client's marketing efforts (both online and in-store) and delivered detailed 13-page audit with suggestions around how to improve customer-centric communications (packaging, online store, retail shop, etc).

  • Soap Artisan (Content Audit & Social Media)

    Conducted content audit for boutique soapmaker Abbey Brown Soap Artisan, and activated client’s social media plan.

    Evaluated client’s marketing efforts (newsletter, social media, brochures) and delivered detailed document spelling out marketing recommendations. Also conducted short-term social media campaign to demonstrate recommendations.

  • Orbitz.com (Online Travel Story)

    Blogged about destinations corresponding to Orbitz deals. This is about a weekend in Barcelona.

    "Slightly north and west is the La Boqueria Market, so indulge in sensory overload with the market’s bright colors and pungent smells, (it’s considered a “gastronomic temple”). Haggle with animated vendors selling edibles—then let your senses lead you to your dinner at just the right stand—there are dozens, offering tantalizing olives, produce, salted fish, vegetables, meat, fruit skins, and melted, flavored ice."

  • Imagination (B2B Project Management Video)

    Wrote script and voiceover copy for video about how Millennials can break into project management for Imagination, a content marketing agency. Watch the video here.
  • Credit Reporting Agency website (B2B Copywriting)

    Concepted, strategized, and wrote targeted B2B copy for a credit-reporting agency, adhering to SEO standards, technical industry language, and specific analytics.

    "Only institutions with a full view of the consumer—current and historic—will succeed in this dynamic economy. CreditVision is TransUnion’s new suite of solutions, which uses enriched data and analytics to provide a more comprehensive view of consumer performance. This new solution suite reveals how consumers change their behaviors over time—helping you make more precise lending decisions and move ahead of the competition."

    View the pdf.
  • Financial Services Industry (Writing, Content Strategy)

    Ads, promotional web, email, and events materials, including invitations, surveys, marketing videos, and other corporate communications.

    This writing involved using data/statistics from the economic downturn and recovery, and crafting narratives about how the financial industry can and should adapt to change.

    * This work cannot be displayed online; contact me for more information or samples.
  • American Library Association (Web Copy)

    Wrote press releases, newsletters, and website copy for the American Library Association.

    I grew up haunting libraries, and am a huge fan of the ALA's advocacy work. As both a freelancer and staffer there, it was a pleasure to support their mission and conferences.

  • Restaurant Industry (B2B Web Copy)

    Website and technical copy for the "Green Restaurants" program within the National Restaurant Association Educational Foundation (NRAEF).

    The "Green" program is exciting because it shows how the restaurant industry is starting to embrace environmentally responsible practices.

  • Hammond Urban Enterprise Association (Writing)

    Web content and newsletters for HUEA, an Indiana nonprofit working to foster business and community development.

    I earned some writing chops at this do-good Indiana nonprofit when I was starting to freelance, circa 2004.

  • Lean Enterprise (Writing)

    Case studies, press releases, and web copy for Profero, Inc, a "lean" enterprise consulting company.

    As a Container Store and Lifehacker fiend, what really appealed to me about this client was the focus on organization and streamlining processes.

  • Ministry Services (Website Copy)

    Rewrote website and brochures for a ministry of women religious, (Ancilla), to reflect organizational changes, updates, and restructuring.

    "We believe that our four core values flow from joyful service to all, especially with the needy and underserved."