Copy/Strategy

To produce inspired content, you need the right strategy—and the right words.  
I can help with both. Below are some brands I've worked with, and select work. Email me for more tailored samples.
*Note: For proprietary reasons, some work can't be displayed online. Please email me for more info. 

        

  • Walgreens (Health & Beauty)

    Wrote email copy for Walgreens health & wellness department, according to marketing promotions and business specifications.

    Collateral type: Digital

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  • Crate & Barrel (Lifestyle; Furniture)

    Contributing writer on large Crate & Barrel e-commerce project. The creative team reviewed furniture shopping analytics and applied findings to create enhanced site with new copy, video and photography. Result? Web sales conversion increased by 44% in the next quarter.

    Collateral type: Product copy (used for digital & print)

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  • Walgreens (Photo Products & Gifts)

    Collaborated with art director and UX designers to develop wireframes, layout, and content flow for brand-new landing page for all wedding-related photo products. Wrote copy according to business requirements and brand standards. Post-launch, co-created a presentation with designers about our process, to share with creative team. View clip.

    Collateral type: Digital

  • Salesforce/gravitytank (Health & Wellness)

    Worked closely with Salesforce innovation/design teams to develop platforms and branding for SC Johnson & Pfizer products. During consumer labs and client presentations, I also assisted with on-the-spot rewriting and creative conception. *This work can't be displayed online; contact me for info.

    Collateral type: Value propositions; packaging; product names, copy & branding

  • Walgreens (Photo Products & Gifts)

    The production of the Walgreens Photo Holiday Catalog was a rigorous exercise in creativity, design and strategy. In addition to the annual goal of advertising holiday products in a compelling way, the designer and I were tasked with a rolling out the new Premium stationery line with an emphasis on both price and quality. Working closely together to concept flow and layout, the designer and I developed a catalog that flowed smoothly, and used images and product/creative copy that promoted new and old products while staying perfectly on-brand. View clip.

    Collateral type: Print & digital

  • Crain's Chicago Business (Health & Wellness)

    Wrote branded-content story about executive physicals for Crain's Chicago Business "Mind/Body" supplement. The gist? Orgs are starting to offer top-ranking execs the opportunity to do a comprehensive physical that covers everything from blood-work to vision to radiology in just one day. Read online....OR view the pdf.

    Collateral type: Digital, print

  • Walgreens (Health & Beauty)

    Wrote email copy for Walgreens Balance Rewards department, according to marketing promotions and business specifications.

    Collateral type: Digital

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  • Windy City Wellness (Health & Wellness)

    Wrote brochure and web copy for Windy City Wellness, an integrative health office offering acupuncture, massage, and chiropractic care.

    Collateral type: Brochure/website copy

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  • Optima (Real Estate)

    Rewrote high-end real estate site Optima Center to be more customer-centric, dynamic, and SEO-friendly.

    Collateral type: Site copy

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  • Vosges Haut Chocolat (Food & Beverage)

    Developed concept and wrote expository catalog copy for Vosges Chocolat's 2006 Valentine's Day promotion, "A Book of Chocolate Love Spells."

    Collateral type: Print catalog

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  • Poco Dolce Chocolates (Food & Beverage)

    Conducted content audit for chocolatier Poco Dolce Chocolates.

    Evaluated client's marketing efforts (both online and in-store) and delivered detailed 13-page audit with suggestions around how to improve customer-centric communications (packaging, online store, retail shop, etc).

    Collateral type: Content audit

  • Soap Artisan (Health & Beauty)

    Evaluated boutique soapmaker Abbey Brown Soap Artisan’s marketing efforts (newsletter, social media, brochures) and delivered content audit. Conducted short-term social media campaign.

    Collateral type: Content audit, social media

  • You Are Beautiful (Arts & Culture)

    Conducted communications audit with client (founder of You Are Beautiful), and implemented new language from discovery process to rewrite “Bio/About” materials .

    Collateral type: Digital, print, PR kit

    View clip.
  • Imagination (B2B; Business)

    Wrote script and voiceover copy for video about how Millennials can break into project management for Imagination, a content marketing agency. Watch the video here.

    Collateral type: Digital, video

  • Credit Reporting Site (B2B; Financial)

    Strategized, and wrote targeted B2B copy for a credit-reporting agency, adhering to SEO standards, technical industry language, and specific analytics.

    Collateral type: Digital

    View clip.
  • Financial Services Agency (B2B)

    Wrote highly technical copy for promotional web, email, and event materials, including invitations, surveys, marketing videos, and other corporate communications. *This work can't be displayed online; contact me for info.

    Collateral type: B2B print & digital (brochures, ads, direct mailers, event invitations)

  • VirtualExpo (Medical; Technical; Agricultural)

    Wrote emails and landing pages for B2B lead-generation agency VirtualExpo. Projects included copy for a laser therapy and modular furniture company. * This work can't be displayed online; contact me for info.

    Collateral type: Digital

  • Orbitz.com (Travel; Lifestyle)

    Blogged regularly about destinations aligned with Orbitz deals. This clip is about a weekend in Barcelona. View clip.

    Collateral type: Digital