TransUnion: Case Study
Client: TransUnion; B2B Financial Services vertical
Brief: Develop a case study (with both content and visuals/graphics) that unpacks and explains how a credit reporting agency’s B2B data products helped a collection agency achieve its financial goals.
Response: Conducted c-suite interviews, did background research on the collaboration between the company and a collection agency, wrote outline and content, and worked closely with a designer partner to plot the ideal use of graphic treatments and visuals to make the study engaging.
