Walgreens: Medicare Annual Enrollment Emails
Client: Walgreens
Brief: Write email copy for Medicare Annual Enrollment Period campaign.
Response: Reviewed information from clinical/legal teams about the campaign’s touchpoints and the use-case of the Medicare AEP as it pertained to our partner, (in this case, a licensed insurance agency). Working with a designer to incorporate visual and graphic elements, created email copy that correlated with five different customer segments (i.e., RX Fillers vs. Non-Fillers) and across a months-long timeline with a number of different touchpoints (i.e., initial send, send halfway through enrollment period, during final enrollment week, etc). (This page was executed as part of the retail chain’s rebranding to becoming healthcare organization—and according to rigorous new branding, tone and voice standards).
