Walgreens Photo: Digital Copy (Various)

2019-2020

Dec 4

Brief: Write inspirational, sentimental copy for seasonal digital landing pages and new custom photo product pages that promotes the ease and convenience of Walgreens’ online and in-store fulfillment.

Response: Worked closely with design partner Whitney Michel to develop flow, organization and look/feel of seasonal landing pages and various visual modules for Walgreens Photo. Once structure and flow was established, wrote on-brand, product-specific marketing copy that incorporated RTBs such as value, convenience, and same-day order fulfillment.