Walgreens: Video for Company Facebook Page
Client: Walgreens
Brief: Produce a short informational video educating customers about how easy it is to use the Walgreens app to update their insurance information.
Response: Working closely with design partner on sketches/copy, wrote onscreen and voiceover copy for informational video about using the company’s mobile app to refill prescriptions. View entire video here.
Blue State Digital: Email Campaign
Client: Blue State Digital
Brief: Write marketing email copy for purpose-driven agency’s clients; (Colgate, among others). Maintain fresh, friendly and informative tones that the brands are known for.
Response: Worked with designer and creative director to create conceptual email campaigns with text and imagery that worked in tandem. Since many of the companies under BSD’s wing were heritage brands, studied style guides and past examples closely, executing copy for health and dental care that was seamless, fun, and on-brief with the client's creative strategy.