The Field Salesforce App: Web + App Copy
Client: The Field / Progressive Power Lab
Brief: Write website copy for “territory mapping” Salesforce app The Field—which is used by organizations that need to optimize sales routes, recruit donors, or contact donors.
Response: Conducted a series of interviews with the CEO and determined a website outline and information architecture. Based on that structure, and according to the different business needs and use cases for the app, I wrote five landing pages (and subsequent app copy) that spelled out how the app simplified territory management and integrated with fundraising, survey, and sales tools in an organization’s Salesforce.
Walgreens Photo: Greeting Card Copy
Client: Walgreens Photo
Brief: Write inspirational, sentimental on-brand copy for illustrated greeting cards for various occasions, including sympathy, get-well, birthday and teacher appreciation.
Response: Partnered with illustrators Danielle Knight and Olivia Olsen to conceptualize ideas that were sweet, cute, and on-brand for the various occasions. These partnerships were some of my favorite over my entire career! Once we’d honed our list of concepts down to a few, my illustration partner would begin sketching, I’d offer up some complementary copy ideas and we’d build from there.
