American Medical Assn: COVID-19 Update Video

Client: American Medical Association

Brief: Write scientific yet conversational scripted copy for “AMA Update,” a weekly video series launched during the COVID-19 pandemic, for professional physician membership organization.

Response: Prep included researching science and health topics around COVID-19 (vaccines, boosters, hospitalization and death statistics), and other member topics including: physician burnout, telehealth advocacy, and a Medicare bill. I synthesized, organized and distilled these complex topics into a conversational format for the two video interviewees. Once video was recorded, I then worked closely on the editing process with video producer to ensure that main points fit neatly within the 12-minute segment. (Video can also be viewed here. )