Walgreens: Healthcare Landing Pages
Client: Walgreens
Brief: Write or refresh copy for various health landing pages on retail pharmacy website. Take extensive rebrand and new competitors (Amazon, etc) into consideration; compile info from various disparate pages on site into one condensed/succinct page.
Response: Reviewed “old” pages from a UX perspective, writing and revising clunky and overly verbose health and Rx copy to be succinct, empathetic, and consumer-facing. (This was done as part of the retail chain’s rebranding to becoming healthcare organization—and according to rigorous new branding, tone and voice standards).
