The-Midst.com: Blog Content
Client: The-Midst.com
Brief: I served as Managing Editor for The-Midst on a contract basis, and wrote copy that was tailored to our audience of midlife women. Part of my job was to forge business relationships that connected our audience and their desired content with appropriate and relatable companies.
Response: After discovering that our readers were very interested in nonalcoholic and herbal/adaptogenic beverages, I researched the top companies offering these drinks, reached out to their marketing departments, and requested samples for review. I took a week to try them all, took detailed notes on my mood/energy levels, and wrote up a review about each product. The final published piece can be read here.
