The first marketing copy I wrote was for Vosges ("travel the world with chocolate") and I was hooked. My goal is to use both empathy and persuasion and put the reader first. Examples:

• Copywriting & product copy

• UX & SEO writing

• Video scripts

• Ads

• Email campaigns

Clients include: Walgreens, Crate & Barrel, Mozilla, American Medical Assn, Blue State Digital, Jetson Health, TransUnion, Vosges Chocolat.

Content creation is when you need informative "contextual" content that connects with an audience. It involves research + an ability to compellingly convey (often complex) info. Examples:

• Blog posts & newsletters

• Web copy

• White papers & case studies

• Social media

• Infographics

Clients include: Walgreens, American Medical Assn, The Midst, Orbitz, LulaFit, Hearken, TransUnion, Imagination.

People inside an org often have challenges conveying their thought-leadership vision. That’s where I step in, asking questions & conducting research to create the right narrative. Examples: 

• Op-eds / press releases

• Journal chapters (or outlines)

• B2B articles  

• E-books

Clients include: Caring Across Generations, Hearken, National Domestic Workers Alliance, Imagination, MASA Global, TransUnion, Roanhorse Consulting, Saybrook University, University of Chicago Booth School of Business.

Need someone to develop your brand book, do a SWOT analysis or create talking points? I can analyze your content and supply you with recommendations or specific deliverables. I can also create processes to keep your content engine running. Examples:

• Brand book/brand narrative

• SWOT analysis

• Editorial calendars & style guides

• Talking points / key messages

• Naming 

Clients include: Glantz Creative, Blue State Digital, Walgreens, TransUnion, The Midst. 

I can help create engaging grant proposals and campaigns that help organizations fund their work—whether they’re creating healthcare access in India, operating a library organization, providing aid to needy children, or installing public art. Examples:

• Grant proposals

• Fundraising materials (i.e., case for support)

• Mission / vision statements 

• Email campaign copy  

Clients include: Soondra Foundation, American Library Association, Children’s Home + Aid, Hammond Urban Enterprise Association, and You Are Beautiful.

I learned core editing skills at my first job at the University of Chicago Press. Since then, I’ve worked professionally as a magazine editor, medical editor, and the managing editor of a digital mag. Getting my MFA heightened my skills—and gave me added sensitivity around the process. Examples:

• Editing (novels, textbooks, artist monographs) 

• Panel moderation (universities, radio, podcasts, literary festivals) 

• Media appearances (TV, radio)

Clients include: University of Chicago Press, Bitch Media, Time Out Chicago, American Medical Association, Elastic Arts, Gertie Arts, The Midst, National Restaurant Association Educational Foundation, Sonnenzimmer, Columbia College Chicago, Tides Foundation.