LexisNexis: White Paper
Client: LexisNexis
Brief: As part of my retainer for the Willie Diaz Design Inc., I was tasked with writing a 2,500-word legal white paper that incorporated responses to their extensive survey about employee/HR issues. The goal was to use that data to create a compelling case about how they were the perfect partner for general counsel when it comes to employee discrimination cases.
Response: The first step in tackling this complex report was to analyze and draw conclusions from the survey data. Once I was able to create a narrative around the data, I created a detailed outline to share with the client. Once approved, I moved on to writing the actual lengthy paper, which included detailed data and my recommendations around graphics, images, and photos to incorporate to make the paper readable and digestible. Once complete, the paper was shared with LexisNexis’ clients (mostly general counselors for large clients and their teams) as part of their marketing strategy.
