MXML/Rocket Loans: Email Campaign

Client: MXML Creative / Rocket Loans

Brief: Write series of emails for a Rocket Loans campaign targeted to potential personal-loan recipients. Ensure that new style, “compassionate trailblazer” tone/voice and organizational rebranding is applied to all emails.

Response: This was a quick-turnaround project, and I wrote this customer-journey series of about 20 emails in 36 hours. Before writing, I reviewed client documentation about the loan verification process so that I completely understood the various touchpoints at which we were meeting the email recipient (i.e., offer selection, bank login, verification, credit pull, signed agreement.) Then, I reviewed some successful past examples of the successfully executed voice and tone and executed the emails in a very short timeline. The stakeholder approved the emails with very little edits!