The Field Salesforce App: Web + App Copy

Client: The Field / Progressive Power Lab

Brief: Write website copy for “territory mapping” Salesforce app The Field—which is used by organizations that need to optimize sales routes, recruit donors, or contact donors.

Response: Conducted a series of interviews with the CEO and determined a website outline and information architecture. Based on that structure, and according to the different business needs and use cases for the app, I wrote five landing pages (and subsequent app copy) that spelled out how the app simplified territory management and integrated with fundraising, survey, and sales tools in an organization’s Salesforce.