Walgreens Photo: Digital & Product Copy

Client: Walgreens Photo

Brief: Write inspirational, sentimental copy, and functional product copy for seasonal digital landing pages and new custom products that promotes the ease and convenience of Walgreens’ online and in-store fulfillment.

Response: Worked closely with design partner Whitney Michel to develop flow, organization and look/feel of seasonal landing pages and various visual modules for Walgreens Photo. Once structure and flow was established, wrote on-brand, product-specific marketing copy that incorporated RTBs such as value, convenience, and same-day order fulfillment.