Walgreens Photo: Greeting Card Copy

Client: Walgreens Photo

Brief: Write inspirational, sentimental on-brand copy for illustrated greeting cards for various occasions, including sympathy, the COVID-19 pandemic, get-well, birthday and teacher appreciation.

Response: Partnered with illustrators Danielle Knight and Olivia Olsen to conceptualize ideas that were sweet, cute, and on-brand for the various occasions. These partnerships were some of my favorite over my entire career! Once we’d honed our list of concepts down to a few, my illustration partner would begin sketching, I’d offer up some complementary copy ideas and we’d build from there.