Walgreens: Medicare Annual Enrollment Emails
Client: Walgreens
Brief: Write email copy for Medicare Annual Enrollment Period campaign.
Response: Reviewed information from clinical/legal teams about the campaign’s touchpoints and the use-case of the Medicare AEP as it pertained to our partner, (in this case, a licensed insurance agency). Working with a designer to incorporate visual and graphic elements, created email copy that correlated with five different customer segments (i.e., RX Fillers vs. Non-Fillers) and across a months-long timeline with a number of different touchpoints (i.e., initial send, send halfway through enrollment period, during final enrollment week, etc). (This page was executed as part of the retail chain’s rebranding to becoming healthcare organization—and according to rigorous new branding, tone and voice standards).
Walgreens: Medication Landing Page
Client: Walgreens
Brief: Write creative copy two versions of a landing page for naloxone, (a new over-the-counter treatment for opioid overdoses).
Response: First, I reviewed technical materials from clinical team and conducted competitor research. Next, I worked closely with a designer to ensure that all of the clinical information was concisely included on the page (i.e., instructions, brand name, disclaimers, CTAs, availability info, FAQs). Wrote two versions of the page (one for “Coming Soon” messaging and another for “Product Now Available” messaging). Worked alongside multiple stakeholders (clinical team, regulatory standards, legal) to ensure that message and administration/instructions language was clear, accurate, and within legal boundaries. (This page was executed as part of the retail chain’s rebranding to becoming healthcare organization—and according to rigorous new branding, tone and voice standards).
Walgreens: Healthcare Landing Pages
Client: Walgreens
Brief: Write or refresh copy for various health landing pages on retail pharmacy website. Take extensive rebrand and new competitors (Amazon, etc) into consideration; compile info from various disparate pages on site into one condensed/succinct page.
Response: Reviewed “old” pages from a UX perspective, writing and revising clunky and overly verbose health and Rx copy to be succinct, empathetic, and consumer-facing. (This was done as part of the retail chain’s rebranding to becoming healthcare organization—and according to rigorous new branding, tone and voice standards).
