Crate & Barrel: Product Copy

Client: The-Midst.com + Elektra Health

Brief: Write a branded content review of a perimenopause program (which included 1/1/ support, telemedicine care, MD-vetted educational resources and private community) by Elektra Health, an organization that serves midlife women.

Response: During my editorial stint at The Midst, I had the opportunity to check out a free Elektra Health membership and write a branded content review for the site. I engaged with the Elektra community, did a telehealth visit and tried out some of the health resources, including panel discussions. The resources ended up helping on a few health issues I was having, so I wrote about the program’s parameters, history, and my experience in the tone and voice of The Midst, but with an advertorial slant. This was shared with our readers on a landing page and mailing list. (December 2022.)