MASA (Medical Air Services Association): White Paper

Client: MASA (Medical Air Services Assn.)

Brief: Write white paper for healthcare organization that provides medical transportation benefits—based on data on emergency medical transportation costs.

Response: This was a hefty 3,000 word project, so to get started, I reviewed past organization papers and data, insights from a panel of experts and recent summit, plus internal data. From there, I drew out some basic conclusions and highlighted statistics and facts to support it, creating a detailed outline with quotes, recommendation for graphics and imagery. This went through a round of review with the client and then two collaborative drafts, which I worked on with internal stakeholders before it was “done.” The final white paper can be viewed here; it was shared with internal and external audiences digitally and via social media as a thought leadership piece.