Walgreens Photo: Holiday Catalog Concepts/Execution

Client: Walgreens Photo

Brief: Develop on-brand concept for the 2017 holiday Photo catalog, including theme, tagline, layout and copy/product flow for holiday gifts. Maintain inspirational, heartwarming tone while promoting ease and convenience of Walgreens online and in-store fulfillment options.

Response: Worked closely with design partner Dea Boskovich to develop flow, organization and look/feel of 15-page print catalog featuring holiday cards and gifts. Wrote promotional and romance content including headlines and product copy. Once structure and flow was established, wrote on-brand, product-specific marketing copy incorporating RTBs such as value, convenience, and same-day order fulfillment.