Walgreens: Narcan Landing Page + Social

Client: Walgreens

Brief: Write creative copy for two versions of a landing page and social media for naloxone, (a new, over-the-counter treatment for opioid overdoses).

Response: First, I reviewed technical materials from clinical team and conducted competitor research. Next, I worked closely with a designer to ensure that all of the clinical information was concisely included on the page (i.e., instructions, brand name, disclaimers, CTAs, availability info, FAQs). Wrote two versions of the page (one for “Coming Soon” messaging and another for “Product Now Available” messaging). Worked alongside multiple stakeholders (clinical team, regulatory standards, legal) to ensure that message and administration/instructions language was clear, accurate, and within legal boundaries. (This page was executed as part of the retail chain’s rebranding to becoming healthcare organization—and according to rigorous new branding, tone and voice standards). We also created a video reel script in tandem with the rollout of of this product; view it on Instagram here.