Crain’s Chicago Business
Client: Crain’s Chicago Business
Brief: Write a story (for the annual, sponsored Mind-Body insert) about the various types of executive physicals available to high-powered, C-suite professionals.
Response: First I conducted research on the several types of executive medical services available in the Chicago area, listing out their offerings and costs. Then I interviewed several C-suiters that used them, in addition to people at the organizations (PR/programming). The final published piece can be viewed here.