Ghostwriting (various clients)

Client: Various

Brief: I’m often called on by busy CEOs, CMOs, company founders and other organizational leaders to write their thought leadership content. Some of these people have been named as Time Magazine’s 100 Most Influential People in the World and are MacArthur Foundation “genius grant” award winners; they have a lot of great ideas and are often amazing writers themselves, but simply don’t have time to put pen to paper each time they’re asked to contribute their ideas to their community. These projects can range from things like white papers, case studies, and op-eds to journal articles, press releases, social media posts, and B2B articles and infographics.

Response: For each of these clients, I researched the subject matter and the organization’s stance on relevant policies, reviewed past materials written by the person I was “ghosting” for, and went through rounds of review with stakeholders. Once the content was approved by the client, it was published in various media outlets and promoted as part of these organizations public relations machine.