Kellogg School of Management: Blog Content

Client: Kellogg School of Management

Brief: Interview professor Mitchell Peterson, with the goal of breaking down a list of tips that leaders can use to communicate extremely complex ideas. Develop this into a 1,000-word blog post, be sure to make visual and layout recommendations.

Response: I interviewed Professor Peterson, asking him detailed questions about how he’s conveyed technical information over the years to his students. Once six themes/sections emerged, I broke those into a list and added segues, headings and audience framing to the story. Read it here.