TransUnion: Case Studies

Client: TransUnion; B2B Financial Services vertical

Brief: Develop two case studies (with both content and visuals/graphics recommendations.) The first should unpack and explains how a credit reporting agency’s B2B data products helped a collection agency achieve its financial goals. The second should explain how a collection agency used TU’s income attributes to target debtors during tax season.

Response: Conducted c-suite interviews, did background research on the collaboration between the company and the collection agencies, wrote outline and content, and worked closely with a designer partner to plot the ideal use of graphic treatments and visuals to make the study engaging.